Susan Martin, editor of IKEAfans.com was generous enough to include a blurb about about The Temp Life in her post about IKEA/Illeana Douglas' Web comedy Easy to Assemble (FD: CJP both produces Temp Life and handles marketing/distribution for Easy to Assemble).

Excerpt: In addition to improved production factors, IKEA’s distribution model has been wildly successful, in large part due to the marketing efforts of Wilson Cleveland, founder of CJP Digital and the force behind getting “Easy To Assemble” propelled to the top position in terms of exposure for web series.

Interestingly, Cleveland may actually have single-handedly launched the category of branded entertainment web series when he created The Temp Life for Spherion Staffing Services in 2006. In its fourth year, The Temp Life is the longest running branded web series on which Cleveland writes, markets and stars as ‘Nick (Trouble) Chiapetta’.

In 2009, while working with Tubefilter on securing sponsors, speakers and studios for OnFronts, Cleveland developed a professional relationship with Douglas in hashing out the details of her presentation at the event. Says Cleveland,

I believe so strongly in what smart, creative, media-savvy producers like Illeana, Rob Barnett, Jordan Levin and Felicia Day are doing in the Web TV medium.

It seems Douglas believed in him too, because IKEA hired CJP Digital to run marketing and distribution based on Douglas’ and Executive Producer Dominik Rausch’s recommendation. Read Full Post at IKEAfans.